How to Get to Get (And Stay) at Top of Google
SEO is the best long term investment you can make for your business. When you calculate the CPL (Cost Per Lead) it beats every other marketing channel (digital or offline).
The problem with SEO however is that it takes a long time to start seeing results. It can take anything from 2 to 6 months, depending on the quality of your existing websites, and how competitive your industry is.
This is a long time compared to our other main service, where you start seeing results after a couple of days of starting the campaign. But once the benefits start to kick in, you can sit back and enjoy the rewards.
If you are comfortable investing in the best long term digital marketing strategy, then make sure you click on the link below to schedule a free consultation:
If you are the detailed oriented person that likes to pick on the details, make sure you keep on reading.
What’s Involved in Our SEO Service
The main benefit of SEO is that it produces long term sustainable results and develops a valuable asset for your business. The downside is that it doesn’t have results in the short term.
The process of SEO has a lot of moving parts, so let’s discuss each one of them:
Keyword Research tools are useful as a starting point to discover keywords that will drive sales to your business. However, they can also be misleading. These tools are based on data provided by Google, and proven to be inaccurate time and time again.
The only real validation is to actually run paid traffic on the preselected keywords, and discover the real ROI for each term. This process requires a bit of upfront time and investment, but it pays itself over many times. With multi platform retargeting, it is possible to expand the ROI of keywords.
On Page Optimisation
Good On Page Optimisation for SEO is more complex than most people realise. With Google algorithms such as Panda and Hummingbird, the quantity and quality of content has a deep impact in the rankings for valuable terms. Other factors, such as Site Speed, optimisation for mobile devices, and many others need to be accounted for if you want to make sure your rankings are rocking.
There is a reason your competitors are ranking for the competitive commercial keywords: they did what needed to be done to get there.
This means that there is a lot to learn from analysing them and reverse engineering their strategy. Often this will produce actionable tactics to integrate into our campaign, and provide us with an estimated idea of the time and budget needed to meet them at the top.
This part of the process ensures that the search engines understand exactly what your website is about, and that you are not wasting any opportunities due to bad coding. The good news here is that your website probably has a lot of these issues, and simple fixes are usually all you need to see an improvement.
This is the part of the process where we analyse how relevant your website is in relation to the keywords that you want to rank for. Another way of explaining this would be: how much relevant and good content do you have, in relation to the overall theme of your website?
For example, if you have a bike shop and you want to rank for “bike shop [your city]”, you could have blog articles about the bike lanes available, the best parks to go for a ride, BMX tracks, Mountain Bike trails, how to look after your bike, how often you should visit the bike shop for a maintenance check, general safety recommendations when driving in traffic… Do you get the idea? It is not enough to have a homepage with some keywords optimised for your main ranking targets. Google wants to see useful, rich content themed websites.
This doesn’t mean that you should turn your bike shop into a bike online magazine. It means that you need content as part of your SEO strategy.
This is what people usually talk about when they say “you need links”. You do need links, but often not as many as you think, and often much better quality and much more relevant than you think.
Instead of going ballistics and trying to get many links to your website, the better approach is to build relationships with bloggers and social media influencers and put your content and offers in front of them. This approach won’t get your website in trouble, and will expose your offers to the right audiences. Additionally, some relevant links will be organically created, and your website will gain the necessary authority to rank for your target keywords.
What's Involved in Our Local Search Service
A lot of our clients are local businesses, and when people search for “your service + city” Google displays the Map results at the top.
Our Local Search Service gets you ranking at the top of that map.
As part of this service we get your Google Maps listing sorted and optimised (technically this is your Business Google Plus page).
We make sure Google knows exactly the name, address and phone number of your business. If you've spent any time reading about Local Search optimisation, you surely came across the term “NAP”, which refers to Name, Address, and Phone. It is super important that these are consistent across your website, all your citations, and your Google Maps listing. If it's not, it will affect your rankings.
As part of our service we do an audit to see of there are any inconsistencies, and fix them. If there aren't we keep adding relevant citations to push your rankings.
We also optimise your Maps listing and provide you with a Review Strategy that is going to be the critical factor to beat the top competitors when all other variables have been looked after.
Schedule A Free 1-on-1 Client Acquisition Blueprint Session
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Best of all: It's 100% free.