Get Found by Customers Who Are Ready to Buy From YouI typically work with business owners, professionals and entrepreneurs like yourself and help them get more qualified leads on their phone and/or website, from people who already know they want to buy what you are selling, and are looking for a trusted provider. Watch Free Case Study
The Definition Of Insanity
Someone smarter than us said it right: Insanity is doing the same thing over and over again and expecting different results.
Kiwi business owners are awesome.
They struggle with a unique set of circumstances unlike anywhere else in the world.
One of main problems I see with Kiwi Business Owners is that they depend too much (sometimes 100%) on referrals and word of mouth.
Word of mouth is great. It means that you do great work and your clients like you enough to recommend you.
But it's not scalable. You don't control it.
It doesn't allow you to set a target revenue, and know that you are going to hit it (how would you? you are depending on someone else).
The other issue I see with a lot of business owners in Auckland is confusing marketing investment with a cost.
A cost is your power bill, or your subscription to your accounting software. It's something you can't avoid, but it's not directly linked to increasing revenue and profits.
Marketing is an investment. If you invest $2,000 in marketing, you should be making at least $4,000-$10,000 back. When you understand and accept this, you'll stop trying to save money on marketing and you'll focus on growth. Trying to save money on marketing is the number 1 reason for digital marketing failures. This is when business owners attempt the DIY approach, or go with the cheapest and low quality vendors.
Another issue I see is not knowing your numbers. This is probably because you guys got used to getting your clients from word of mouth, so you are not used to “paying” for a customer.
But let me ask you something, if there was “customer store” where you could go and buy customers at $300, and you knew that on average you will make $2,000 out of every of these customers; how many of these customers would you buy?
In reality, there IS such a store. It's called digital marketing. SEO, Google Adwords, Facebook Ads, Organic Social Media, are all excellent ways to get these customers.
When you know your numbers you can confidently invest in your client acquisition methods and go get those money making clients.
It's a beautiful world out there these days. The market is for grabs, and the assertive players are going to get almost the whole piece of the pie, leaving some crumbs for the timid who stay in the sidelines.
Time to pick a side.
Or you can keep doing the same thing over and over again and expecting different results.
I've been running SEO and Digital Marketing campaigns for the last 10 years. I've helped dozens of businesses in New Zealand and overseas generate millions of dollars in revenue. I've designed and implemented successful ranking campaigns in the most competitive markets.
If you are ready for a real change in your business and in your financial life, if you are looking to create a predictable stream of leads and sales coming into your business, without relying in networking, word of mouth or referrals, you need to talk with me.
We have used Marcos to undertake our SEO work for over two years now. His expertise is second to none, his strategy worked really well for us, and we have seen strong gains over a long period now.
Our business relies heavily on getting good quality traffic, and he showed us the benefits of having a strong, consistant and disciplined approach to online marketing.
Our rise in rankings has been strong but steady, there were no over night miracles, just sustainable results built upon a strong foundationJitendra Patel
I have used Marcos for a number of different SEO projects over the years as I know I will always get quality work delivered with a great depth of understanding around all aspects of SEO. Marcos possess the rare talent of not only being able to think in a strategic manner when it comes to SEO but he is also very hands on and practical and is able to implement the strategies he recommends.Brad Guthrie
Marcos is an expert in all things search and social. Having dealt with Marcos before it was a natural decision to not look anywhere else for someone to build our local rankings.Glen Maguire
Since engaging Marcos my online enquiry has quadrupled. Without ranking well, there really was no point having a website. I have found Marcos reliable, honest and a true professional.Tom Rawson
Lead Generation using a digital marketing funnel is the fastest way to get new customers for your business with predictability and at will. The best thing? It doesn't take long to start getting your money back, and it doesn't require a large investment.
Be careful! There is a lot of hype right now with Facebook Ads. It's easy to run your budget to the ground and focus on vanity metrics (such as “likes” and “shares”). We only focus on ROI. Not all businesses are a good fit for Facebook. Is yours?